Self driving cars? In a few years, maybe ten. But now, there are self driving lift trucks! Bristling with redundant safeguards, these trucks will take a load of pallets and drop them in a specific spot in a warehouse, then return. In giant warehouses, it’s a pretty good trick! I got to shoot it in the studio. As ever, I am interested in your thoughts.
I recently was shooting artwork of Dennis Wojtkiewicz and I was inspired to try something similar. His paintings are frankly better than what I have done here (and worth a look), but it was a lot of fun and these aren’t that bad. There is an additional photo on the Studio blog. As always I am interested in your thoughts.
Shooting industrial product photography is often challenging. In this case the goal was to create an exploded view of all the parts our client makes for this 8 speed transmission. Working from Jim Tocco’s layout we shot all of the parts with the proper perspective, angle and lighting, then assembled them later in Photoshop. As always I am interested in your comments.
Unexpected things are a constant when shooting on location. Some of those things are good, or great, but, there are also the unwelcome surprises too. The trick is to roll with the moment. Accept the positive, and roll the not so positive things over to the positive side. As it happens, this shoot went quite smoothly. I am always interested in your thoughts.
We’re coming into the wedding season. I don’t shoot weddings, but I do shoot rings. My friend Richard makes jewelry in his Birmingham, MI shop. He’s advertising engagement rings and needed some photos. The challenge with stones is multifaceted. (sorry) When you look at them in a shop, you move it around and it sparkles as the light bounces around inside the stone. Little points of light winking in and out of existence. When you shoot it however, you only get one angle! It’s possible to light it so it sparkles, but sparkle is a relative thing. Nothing is winking in and out of existence. As always I’d be interested in and comments.
I don’t photograph people often, but I enjoy it when I do. There are lots more balls to keep in the air. When shooting product, you can methodically move forward till you have what you want. With people, everything is always changing – especially with groups. It’s much easier with good models, so I try to have a casting session to see what they are like in front of a camera. As alway, I am interested in your thoughts.
Sometimes, all that is required is a simple honest portrayal of a product – one light well placed, simple background and a clean product. Actually, I often say that cleaning the product is responsible for 50% or more of your success shooting products. Of course, while not complex, it is not as simple as it looks. As always,I am interested in your thoughts.
My job is to find out what my clients want to say, and then figure out how to say it best. It’s shocking to me how many (direct) clients don’t understand this. When you write a paper, an email, a blog post, a book or anything really, it’s important to know what you are trying to say before you start. A thesis statement or an outline, even if it’s just in your head, is imperative if your writing is to be clear. Photography is no different! It’s just a visual language. PPG wanted a photograph to illustrate (say) that their new pigment is better. Which side do you prefer? As always, I am interested in your thoughts.
There are few things I like better than shooting product in the studio. From cars to vodka, it’s just a gas. Every product has it’s challenges. This lift truck has mat black next to shiny red paint and black interior trim. Fortunately, the shiny red can be turned into a plus. With a blue background, it really pops. We did tons of shots this day, so there was not time to make everything perfect. Retouching is always necessary, it just a question of how much and where you spend your time. As always, I’m interested in your thoughts.
There are details of every day life that must escape our attention. Who wants their head to explode? Plumbing is one of those things, it just works, hopefully. Let alone plumbing parts photography. I had the opportunity to work with a talented designer on a recent shoot. Shaping hoses to make pleasing contours. Controlling reflections to illustrate the part. Loads of fun. Really! Let me know what you think.