Where would we be without filters! Filters are one of those hidden things without which nothing would work. Nearly everything is filtered, like gas, hydraulic fluid, water, oil, and that’s only in a car. We were making a banner for a website, so the goal was to be about filters, but also to be a little dramatic to catch your eye.
Jet engines actually, not rockets, but rocket sounds better. I have no idea what these do, but it doesn’t really matter. Unless I’m riding in the plane. The important bit is in front, and in focus. My client was looking for an interesting image for their website. They cropped it differently, and it told the story they were after. I’m interested in your thoughts and comments.
The science of automotive paint is stunningly complex. This car only has an “E coat”; it’s the initial coat of paint. It’s a process not unlike electroplating, where the paint is attracted to the metal by an electronic charge. The upshot is that the paint gets onto all of the surfaces of the body including all the inaccessible little nooks and crannies. This, among other things, is why our cars last longer than they used to. My job of course, is make an interesting and compelling photograph for use in an ad. Let me know what you think.
This is another in the series I photographed of a Charger Hellcat. Black cars can be tricky to shoot because of the conflict between needing to be gray and needing to look black. And it needs to look shiny too! Too light, and it doesn’t look black. Too dark and you cannot see the shape or detail. Let me know what you think.
One of my favorite things about commercial photography is the peek I get into other worlds. In this case it’s the world of fasteners. Fasteners not only hold two things together, a complicated enough job by itself, but simplify, speed, and eliminate errors in production. Mostly I care about tonal values and textures, but as every photograph speaks, it’s important that it tells the right story. Let me know what you think!