This image for Goodyear was created in the studio and with stock photography from Medioimages/Photodisc. The process of shooting for strip or input photography as I heard a colleague call it, can be quite involved. For this illustration, we carefully matched the angle and perspective. To do this, you must first decide where you are going to place the image within the background. If it’s up close, you need to be closer to the product with a wider lens. In other words, you need to match the actual distance that it would have been had it been there when the background was shot. Moving the camera right or left just a few inches can make a huge difference. Camera height is crucial as well.
Next there is the lighting. In this case, I tried to keep the contrast a little lower than normal to match the relatively low contrast scene. We added artificial snow and ice too! On the windshield, after scattering the snow and ice, we ran the wipers to create the clear area on the windshield. We even captured the wipers in a few different positions, but they were not used because it got in the way of the people inside. We put snow and ice on the grill, bumper, hood and roof of the car. We also shot with the headlights on and off so that decision could be made later. Then Dave took a turn, and lit then shot the models. No easy feat with that many people in such a tiny space. The retoucher, hired by the agency, put it all together with a few touches of his own. As always, let me know what you think.