My job is to find out what my clients want to say, and then figure out how to say it best. It’s shocking to me how many (direct) clients don’t understand this. When you write a paper, an email, a blog post, a book or anything really, it’s important to know what you are trying to say before you start. A thesis statement or an outline, even if it’s just in your head, is imperative if your writing is to be clear. Photography is no different! It’s just a visual language. PPG wanted a photograph to illustrate (say) that their new pigment is better. Which side do you prefer? As always, I am interested in your thoughts.
There are few things I like better than shooting product in the studio. From cars to vodka, it’s just a gas. Every product has it’s challenges. This lift truck has mat black next to shiny red paint and black interior trim. Fortunately, the shiny red can be turned into a plus. With a blue background, it really pops. We did tons of shots this day, so there was not time to make everything perfect. Retouching is always necessary, it just a question of how much and where you spend your time. As always, I’m interested in your thoughts.
There are details of every day life that must escape our attention. Who wants their head to explode? Plumbing is one of those things, it just works, hopefully. Let alone plumbing parts photography. I had the opportunity to work with a talented designer on a recent shoot. Shaping hoses to make pleasing contours. Controlling reflections to illustrate the part. Loads of fun. Really! Let me know what you think.