The science of automotive paint is stunningly complex. This car only has an “E coat”; it’s the initial coat of paint. It’s a process not unlike electroplating, where the paint is attracted to the metal by an electronic charge. The upshot is that the paint gets onto all of the surfaces of the body including all the inaccessible little nooks and crannies. This, among other things, is why our cars last longer than they used to. My job of course, is make an interesting and compelling photograph for use in an ad. Let me know what you think.
Telepresence, a concept from science fiction is here! Well, not a Princess Leia 3D hologram.This one is made by Suitable Technologies. It’s a beautiful product, making my job a little easier. We shot all day and ended up with some very nice photographs. (If I don’t say so myself!) There is another image on the Blue Sky Photography, Inc. blog and a little further down in this blog. Let me know what you think!