Most of the time when speaking of sheetmetal in Detroit, you’re talking about the stuff you see on the outside of a car. There’s a lot of it on the inside too! This part goes behind the rear seat, underneath the rear window. This bit of sheet metal is lighter and vibrates less than the ordinary. For the purposes of this photograph, it’s just about making a dramatic image to catch your attention. Let me know what you think.
One of my favorite things about commercial photography is the peek I get into other worlds. In this case it’s the world of fasteners. Fasteners not only hold two things together, a complicated enough job by itself, but simplify, speed, and eliminate errors in production. Mostly I care about tonal values and textures, but as every photograph speaks, it’s important that it tells the right story. Let me know what you think!
Building any product would be pretty tough without fasteners. And while these don’t look like any fasteners I’ve ever seen, they are. We spent an entire day photographing all kinds of fasteners. It was a productive shoot, and I’m looking forward to another soon Please let me know what you think.
We have been forging metal for thousands of years. Modern industrial processes are used to forge a wide array of automotive parts. As it involves shiny metal, I enjoy photographing it. In this case, it’s a die and the finished forged part. I stood them up on a table top in my studio using blocks and shims. Afterwords, I put them on a brown background in Photoshop. I’m always interested in your thoughts and comments.
It works for vegetables, why not industrial parts? A simple graphic shape on a white background lets the object express itself. Lots of time spent prepping, photographing and retouching the part reveals the beauty inherent in the object that serves some other useful purpose. The beauty that surrounds us unnoticed is uncovered. I love the quote attributed to Albert Einstein:
“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”
As always, I am interested in your thoughts.
I’ve never been a fan of large group product shots. Often, product managers are in the decision tree and want their products to look particularly good. The truth is, all a group shots with ten or more products can say is, we have a bunch of products. Or we can make a bunch of different products. Optimal view and lighting of individual parts is almost always sacrificed for overall composition and lighting needs
In this case, it was limited to 11 parts. All drive train parts, in the early stages of production. This is part of a series of photographs that also includes wheel ends, engine, and transmission parts. We shot from a very high angle with a wide angle lens to provide a more interesting and unusual perspective. As always, I’m interested in your thoughts.
I like nothing more than the challenge of making an automotive part look like an art object. To reveal the intrinsic beauty in the little connector that connects three tubes. It’s not important what it does – well, it is to my clients. I think the beauty is too. Happy New Year!