Shooting industrial product photography is often challenging. In this case the goal was to create an exploded view of all the parts our client makes for this 8 speed transmission. Working from Jim Tocco’s layout we shot all of the parts with the proper perspective, angle and lighting, then assembled them later in Photoshop. As always I am interested in your comments.
Unexpected things are a constant when shooting on location. Some of those things are good, or great, but, there are also the unwelcome surprises too. The trick is to roll with the moment. Accept the positive, and roll the not so positive things over to the positive side. As it happens, this shoot went quite smoothly. I am always interested in your thoughts.
My job is to find out what my clients want to say, and then figure out how to say it best. It’s shocking to me how many (direct) clients don’t understand this. When you write a paper, an email, a blog post, a book or anything really, it’s important to know what you are trying to say before you start. A thesis statement or an outline, even if it’s just in your head, is imperative if your writing is to be clear. Photography is no different! It’s just a visual language. PPG wanted a photograph to illustrate (say) that their new pigment is better. Which side do you prefer? As always, I am interested in your thoughts.
It takes a lot of parts to make a car and some of them are pretty small. The smallest of the parts above – seals for electrical connectors – is about a 1/2 long. Water and air add up to corrosion and failure, and these little guys keep it out. Photographing small products can be difficult because the parts are often displayed larger than they are in reality. For products that were never meant for display in the first place, making them this big exposes ALL of their flaws. It’s fun to photograph cars, but it’s fun to shoot the tiny little car parts that make them too. As always, I’m interested in your thoughts.
Most automotive parts are destined never to be visible. You can only see a battery if you pop the hood. While many things have changed dramatically in the construction of cars, most batteries are still acid and lead, same as they were 60 years ago. A123 Systems is making a lithium car battery for cars that use a “start-stop system” – mostly in cars overseas. We needed to show that this is not an ordinary battery, and showing the inside seems to do the trick. As always, let me know what you think.