It’s always fun to shoot beautiful things. This car is no exception. We only had a day and a half, and a long shot list, so we were moving pretty fast. It was pretty interesting working with Jerry, the automotive designer who designed and built the car. He had lots of insight into the shape and rendering of the values describing the vehicle. As always, I am interested in your thoughts and comments.
I love shooting cars. Day-to-day I shoot everything from massive aerospace tools to tiny fasteners, but photographing this Ford GT was a treat. Using a light painting technique we walked around the car shining a light at it while the shutter was open. After seeing the results we would alter how fast we walked, where we held the light and where we pointed it until we had a dynamically lit image.
Lighting is crucial for every photo and this car is no exception. These are the kind of jobs that get me excited forty years into this business. As always I look forward to your thoughts.
The science of automotive paint is stunningly complex. This car only has an “E coat”; it’s the initial coat of paint. It’s a process not unlike electroplating, where the paint is attracted to the metal by an electronic charge. The upshot is that the paint gets onto all of the surfaces of the body including all the inaccessible little nooks and crannies. This, among other things, is why our cars last longer than they used to. My job of course, is make an interesting and compelling photograph for use in an ad. Let me know what you think.
This is another in the series I photographed of a Charger Hellcat. Black cars can be tricky to shoot because of the conflict between needing to be gray and needing to look black. And it needs to look shiny too! Too light, and it doesn’t look black. Too dark and you cannot see the shape or detail. Let me know what you think.
Not long ago I had the opportunity to photograph this customized Dodge Charger Hellcat. It’s a beautiful car, though I’d have preferred red to black. Black is nice, but red is just hotter! You can see it’s 700 plus horsepower engine on the studio blog. I am always interested in your thoughts.
There is nothing like a body kit to jazz up a car. I had the opportunity to shoot this Outlaw Mustang in the studio. It’s really beautiful! The wheels, suspension, engine and lots more are enhanced! Being black makes it more challenging to photograph, but you cannot deny it’s elegance. Other images from this shoot are on the Blue Sky blog. Let me know what you think!
I recently met Barry at a parking lot where a lot of, well, car nuts (enthusiasts, whatever, this is Detroit!) hang out with their hot, customized, modified, cars. Barry’s 1966 Mustang has 500 plus horsepower under the hood, a strengthened frame so it doesn’t twist, because that’s a lot of power. It has a new hood scoop, tires, wheels, awesome! He brought it to the studio so I could photograph it for a day. This is the first of a few shots that I did. Afterword, I showed it to my friend Jim Tocco from Designers & Partners. He added some art direction and text. You can see the original here. As always, I’m interested in what Emmeline or anyone else thinks.
This image for Goodyear was created in the studio and with stock photography from Medioimages/Photodisc. The process of shooting for strip or input photography as I heard a colleague call it, can be quite involved. For this illustration, we carefully matched the angle and perspective. To do this, you must first decide where you are going to place the image within the background. If it’s up close, you need to be closer to the product with a wider lens. In other words, you need to match the actual distance that it would have been had it been there when the background was shot. Moving the camera right or left just a few inches can make a huge difference. Camera height is crucial as well.
Next there is the lighting. In this case, I tried to keep the contrast a little lower than normal to match the relatively low contrast scene. We added artificial snow and ice too! On the windshield, after scattering the snow and ice, we ran the wipers to create the clear area on the windshield. We even captured the wipers in a few different positions, but they were not used because it got in the way of the people inside. We put snow and ice on the grill, bumper, hood and roof of the car. We also shot with the headlights on and off so that decision could be made later. Then Dave took a turn, and lit then shot the models. No easy feat with that many people in such a tiny space. The retoucher, hired by the agency, put it all together with a few touches of his own. As always, let me know what you think.