One of my favorite things about commercial photography is the peek I get into other worlds. In this case it’s the world of fasteners. Fasteners not only hold two things together, a complicated enough job by itself, but simplify, speed, and eliminate errors in production. Mostly I care about tonal values and textures, but as every photograph speaks, it’s important that it tells the right story. Let me know what you think!
Illustrate as in explain, explicate, elucidate, clarify or demonstrate. There are many tricks or devices that help to illustrate motion in a still photograph. This time, the Creative Director thought that a triptych would be best at telling the story. I agree. I’d love to hear your comments or thoughts.
Tabletop photography has been around since cameras were invented. The tools and techniques have changed over the years, but the vision has remained constant. It is possible to for anyone to put a product into a light tent and probably get an acceptable image. The value that a professional brings to the table (pun intended) is a better image every time that communicates the vision of the maker. A thousand words…
I recently met Barry at a parking lot where a lot of, well, car nuts (enthusiasts, whatever, this is Detroit!) hang out with their hot, customized, modified, cars. Barry’s 1966 Mustang has 500 plus horsepower under the hood, a strengthened frame so it doesn’t twist, because that’s a lot of power. It has a new hood scoop, tires, wheels, awesome! He brought it to the studio so I could photograph it for a day. This is the first of a few shots that I did. Afterword, I showed it to my friend Jim Tocco from Designers & Partners. He added some art direction and text. You can see the original here. As always, I’m interested in what Emmeline or anyone else thinks.
We have been forging metal for thousands of years. Modern industrial processes are used to forge a wide array of automotive parts. As it involves shiny metal, I enjoy photographing it. In this case, it’s a die and the finished forged part. I stood them up on a table top in my studio using blocks and shims. Afterwords, I put them on a brown background in Photoshop. I’m always interested in your thoughts and comments.