It’s always fun to shoot beautiful things. This car is no exception. We only had a day and a half, and a long shot list, so we were moving pretty fast. It was pretty interesting working with Jerry, the automotive designer who designed and built the car. He had lots of insight into the shape and rendering of the values describing the vehicle. As always, I am interested in your thoughts and comments.
You know you’re living in the Twilight Zone when wearing a mask is controversial. So why not wear one as exciting as the times? Liam and Maria, my son and daughter-in-law, make these striking masks with 3D printing technology. Definitely more exciting than a cloth mask! Let me know what you think–and check out LMX Unlimited if you want to wear one yourself.
Shooting glass products can be tricky. It’s not just transparent – it’s also shiny. It’s essential to see the background behind the glass and have things (lights) reflecting in the glass to reveal it’s shininess. The edge of the glass needs to be a different value than the background so you can see the shape. I think I solved those problems for my client that manufactures these industrial LED lights. What do you think?
I did this portrait several years ago, but I think it illustrates the value of design. The C suite employees were represented on the website with these photos. My partner Dave did a few, and I think there were some done in Germany too. Everyone was wearing white shirts on a white gradient background, looking pretty serious. The style integrated with the website well. The total effect was striking. Let me know what you think!
Lead-acid batteries have been the standard in cars since the beginning. They are rectangular prisms too. This is a lithium-ion battery, so it’s smaller and lighter. But still a box! The orange background helps it out. What do you think?
We are all part of a larger whole. The scope of the larger whole is sometimes difficult to fathom. In this case, these are pulleys, not cogs, and they have a bit of silicone or rubber to absorb shock and vibration. Smoothing out the bumps seems like a good idea in many contexts.
I like the way the translucent silicone looks. It’s always fascinating how industrial parts are beautiful objects with the right perspective and lighting.
Your image is for you to decide. You can be all buttoned up, literally and figuratively, or a little looser and more approachable. Many companies choose for you and have dressing requirements. We’ve done photography for clients who had all their executives wear white shirts with no tie, others a suit and tie, and still others like the photo above. Let me know what you think.
Most of the time when speaking of sheetmetal in Detroit, you’re talking about the stuff you see on the outside of a car. There’s a lot of it on the inside too! This part goes behind the rear seat, underneath the rear window. This bit of sheet metal is lighter and vibrates less than the ordinary. For the purposes of this photograph, it’s just about making a dramatic image to catch your attention. Let me know what you think.
I love taking, or seeing things out of context. They become something new. Refreshing. Out of context things take on a new life. This is antithetical to most product photography where it is necessary to see and recognize the product instantly. Perhaps this is why it tickles me so much. This image is of sausage casing. Hard to tell at first glance though. Let me know what you think!
The biggest of these little steel balls is about a millimeter in diameter, a little less than 10 times the diameter of a human hair. They are used as an abrasive in industrial processes. They were fun and challenging to photograph. I had to level the table so they wouldn’t all roll away. The best part of this profession is that there are always new and interesting things to shoot.